I don’t really need a watch. I’m not a watch person at all. I have one. It’s OK, I guess. I hardly wear it.
When I first heard about the Macintosh I was sitting in front of a CPM machine (that’s a very old kind of computer you’ve never heard of). My friend Alan told me how the Machintosh was a friendly computer. And graphical, with icons, and had a thing called a “mouse.” I was skeptical. I had no interest in an easy computer. I could use CPM just fine, thankyouverymuch.
Months later, while attending a tiny computer convention, I walked around a corner and there was a Mac running MacPaint at the tiny Apple booth. In the next 30 seconds I became convinced that this little beige box wasn’t just a computer, it was the very best computer. The Mac was so different that you could hardly begin to compare it to other computers. And I wanted it. A lot.
In 2001 a friend let me in on his secret Apple project, “It’s an MP3 player,” he said. “Lame. Already done!” I told him. Yes, I really talked like that then. When it finally shipped months later it was clear this wasn’t just an MP3 player, it was the very best way to play music. It was so different that you could hardly begin to compare it to other MP3 players. I bought one of the very first available anywhere.
I was at MacWorld that morning in 2007 when Steve announced their new mobile phone. Everyone knew they were working on it, but I’m not really a phone person. I didn’t need it. 30 minutes later I walked onto the show floor and saw it spinning in the glass case. I knew that this was not just another phone. As of that moment the best way to make calls was no longer a phone. The best device for phonecalls was a tiny pocket sized computer. The iPhone was so different that you could hardly beigin to compare it to other phones. I bought one on the first day.
Like I said, I don’t really need a watch. I’m not really a watch guy.